Good lessons in hard times
Good lessons in hard times

Good lessons in hard times

Those who lived through the Great Depression were profoundly changed by their experience. We would do well to consider what lessons we can learn now, and how we might change from these experiences.

April 9 th 2009

Baby Boomers and their descendants have lived during an amazing period in economic history. Income per person in the U.S. was just over $11,000 in 1950; by 2007 this number grew an astounding 245% to about $38,500 (adjusted for inflation). The variety and array of available consumer goods—including many items not yet imagined in 1950—have multiplied beyond what our forebears could have imagined. We have become accustomed to buying what we want, when we want it.

Those good economic days have turned into hard times. Stocks and home prices are falling, and unemployment is rising rapidly, showing no sign of slowing.

Those who lived through the Great Depression were profoundly changed by their experience. They learned important lessons about thrift, debt and life's priorities. While it is unlikely that today's economic plight will match the length and severity of the Depression, we would do well to consider what lessons we can learn now, and how we might change from these experiences.

First, we can learn that putting faith in a stock portfolio or home equity is flimsy at best. Wealth can be gained today and lost tomorrow. In "good times," many believed that stock prices and home values would only increase. How wrong we were! This is a good time to reconsider our priorities and rediscover the joys derived from family and friends, or the simple pleasure of a walk on the beach.

We should also learn that investing in any asset—stock, housing, or (especially) the latest innovation in financial derivatives—carries substantial risk. We must practice the virtue of prudence, or practical wisdom. Prudence guides our choice of actions as we seek to achieve legitimate goals; in our financial affairs, this means carefully balancing a desire for high returns with the risk inherent in such assets.

At the same time, we need to acknowledge the power of greed, or pleonexia in the Greek—that inordinate desire for what we do not possess. Greed clouds our judgment around financial decisions. Whereas practical wisdom says, "Be cautious," greed says, "Go for it."

This is also an opportune time to reassess our spending and saving habits. Have we developed habits of consumption that are unsustainable, given our income? Have we based our spending on assumptions about income growth that now appear unrealistic? Could we use this opportunity to develop habits of saving? While it is good for people to save money, some economists worry that our failure to spend will prolong and deepen the economic slump. A recent Newsweek cover story carried the provocative title "Stop Saving Now!" The headline gave the impression that it is our patriotic duty to increase spending for the sake of the economy. But we should be wary of calls to help "the economy," especially if it means taking on more debt. Again, practical wisdom should guide our actions.

Business managers and owners also have lessons to learn. Whenever the economy turns down, many businesses feel the pressure to cut costs through layoffs or salary reductions. Such actions may be necessary for a firm's survival. But some businesses today are actually adding relatively low cost benefits (such as child care) in an effort to reduce stress and keep talented employees, ensuring their loyalty when the economy picks up and job opportunities expand. A small sacrifice of short-term profits can yield dividends in the long run.

And of course, these difficult times can teach what it means to care for our neighbors who are suffering hardship. Non-profits are facing increasing demands for their services at the same time donations are declining. Jobs are scarce but volunteer opportunities are not. The unemployed, or college students who will soon graduate with bleak job prospects, might consider volunteering at a social service provide when he graduates; another will work in inner city Detroit.

Work of this sort may be difficult—and sacrificial—but satisfying. It can also provide opportunities to gain new skills and hone existing ones.

The difficult times we now face are in part the product of our excesses in good times. It's not easy admitting these might be the consequences of our actions, or that we are getting, in a sense, the economy we deserve. But if we learn our lessons well, we might just avoid future "hard times," and in the process, realize what matters most.

Topics: Business
Bruce Webb
Bruce Webb

Dr. Bruce Webb is Professor of Economics and Business at Gordon College in Wenham, Mass. He and his wife Susan are parishioners at the Church of the Advent (Anglican/Episcopal) in Boston. He recently stepped down from the position of co-editor of Faith & Economics (published by the Association of Christian Economists), which he held for 17 years. He has absolutely no hobbies.


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