What’s the driving force behind marriage rates in Canada and around the world?

“A lot of people will point to economic incentives and other things like that, but at the end of the day, it’s culture all the way down,” Brian Dijkema, President – Canada at Cardus, tells The Hub’s Podcast.

The recent engagement of pop music sensation Taylor Swift and NFL star Travis Kelce serves as a useful kick-off for a deep discussion about social norms and marriage rates—and the cultural impact of high-profile marriages.