The Ontario government’s Putting Consumers First Act (Bill 59) takes some positive steps on payday loans, but also leaves out several important measures that could help consumers. While it is good to see that Bill 59 tries to reduce repeat borrowing from payday lenders and ease repayment of loans with usurious interest rates, the bill is too focused on regulation. Brian Dijkema, Work & Economics Program Director at public policy think tank Cardus, told a legislative committee that consumers attracted to payday loans need alternative options.